A multi-faceted gynaecological app that allow women to track important data regarding their pregnancy.
We were tasked to conceptualise & design a personal app experience along with a comprehensive back-end dashboard.
We also saw this as an opportunity to spruce up some elements of the brand’s visual identity.
We examined key features & requirements that an expecting mother would need easily accessible and placed them strategically for ease of use.
Our lead illustrator graced the app’s experience with soft & welcoming illustrations.